Japas "Kawaii" NEIPA w/Blackberry and Raspberry - Chicago, Illinois

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It is impossible to think of Japan without remembering so many “cute” manga and anime characters. And in Japan, all this cuteness has a name: Kawaii. Moreover, it is a culture that has become a lifestyle with thousands of fans around the world and it is now the inspiration for Japas beer. It also means something innocent, pure, but not necessarily sweet, so they created a Smoothy NE IPA, light bitterness, pinkish color, flavorful, velvety and with a hint of blackberry and raspberry.

Japas are three women who met through beer: Maíra Kimura, Yumi Shimada and Fernanda Ueno. their brand was born unpretentiously in the midst of bar conversations, meetings and beer festivals. This union occurred precisely because, within this universe, they identified their similarities: they were some of the few women and, coincidentally, also some of the few Japanese descendants in the industry. They then decided to come together to, in addition to research our origins, show that women can and should also participate in environments that are generally considered to be masculine, proving more and more that beer has no gender.

Each of their creations is the result of this dive into their ancestry and in this mixture so rich in aromas, flavors and culture, with recipes that celebrate the union between Brazil and Japan in a contemporary way, without clichés or pre-established ideas.

Japas is a term widely used in Brazil to describe them, since they are Asian descendants. And sometimes that can happen even without people asking for permission. They decided to ressignify and reappropriate this adjective. After all, if the place of speech is theirs, the word must be theirs too, right? So, let it be used with pride and to represent who they are: Japanese-Brazilian.

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